Thursday 26 November 2020

Newspapers: Daily Mirror - Language and Audience

 Language


1) Write the definition of the following key language for newspaper front pages:

Masthead: The title of the newspaper
Pug:A sentence of line that will catch the reader's eye
Splash Head: A dominant line that is big in order to be read clearly along with it to show what it is 
Slogan:Sums up the ethos/purpose of the newspaper
Dateline:Shows the date that the newspaper was published
Kicker:The story at the top of the paper to catch the reader's eye
Byline:Gives the name of the article publisher
Standfirst: introductory  paragraph that is usually in bold

2) How much does a copy of the Daily Mirror cost?
80p
3) What are the main stories on the CSP edition of the Daily Mirror (see above)?
They are mostly about the royal family and some things about celebrities and some information about the world health problems
4) Why is the choice of news stories on the Mirror CSP front page typical of a tabloid newspaper?
To catch the eye of readers, because of the red top and tabloids don't usually contain lots of information at the bottom.
5) What is the balance on the Daily Mirror front page between images, headlines and text?
The Daily mirror is overflown by images and large titles in bold, they don't usually contain much but usually its used to catch the eye of the reader so they think that it is interesting for them to read.

Audience

1) What is the target audience for the Daily Mirror?
Their target audience is people in a working class as they make the newspaper 80 p also it could be for younger adults as there is a website for them to go to so that they can go and then they can go to the website to find the latest news that the daily mirror puts out for them.
2) Why does the Mirror front page story appeal to the Daily Mirror audience?
The daily mirror audience of working class people as they usually enjoy forms of gossip or something to do with other people or things that they aspire to be, do or get.
3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer. Because they include some sort of information to the reader and then they use mostly some sort of entertainment, some of the gossip stories could cause some sort of relationship or being the same with the reader.

4) Why are print newspapers generally read by older audiences?
Because it is something that they are used to and then it's more convenient for them to use as newer technology may be more confusing towards them and then
5) How is the 'Wills and Harry royal rift' story on the double page spread constructed to appeal to Daily Mirror readers? 
Because of the title that covers most of the paper and the giant paparazzi shot of the royal family members, the size shows the importance of the picture/title also its news on the royal family so it has a better reason for it to take up the page.

Grade 8/9 extension tasks

Read this Guardian column on the Mirror's struggles with covering Brexit. How did the Mirror suggest people vote in the EU referendum and how did many of its working class audience actually vote?
They used creative jokes/ puns to show the public that they should chose a certain a side, they created pledges and reason on why they should, they tried to prove a point on how brexit is broken. They also use other stories and link them to a certain areas/ things.

Guardian Media critic Roy Greenslade writes about why tabloid newspapers like the Mirror are struggling to attract younger readers in this column. Make a note of some of the key statistics in this article and also what Greenslade thinks tabloids should do to stay relevant in the digital age. This column also has an excellent discussion of the Mirror's political stance which is ideal to grade 9 answers.
In order for the newspaper to stay relevant they must move their paper to digital, they need to add more intriguing news and not make it seem too much like fake news, relate more to their audience, they should have a social media accounts so that their ease of access for their audience would make them much more relevant.

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