Music video: Arctic Monkeys - I Bet You Look Good On The Dancefloor

1) How do audiences generally watch music videos these days?
Through Youtube
2) What opportunities has the growth of digital technology and YouTube created for new music artists?
It allows anyone to upload any music that they made
3) What is P2P and why did it cause huge problems for the music industry?
It means Peer to peer, this caused alot of problems as it made people share the content every where and anyone
4) Do you think the internet has given audiences more power over who becomes successful in the music industry? Why? Because they can comment on whether they like the content created or not

5) How has Fortnite demonstrated the potential future for music videos and promotional opportunities for the music industry? You can read more on this event in this Verge feature.
They have promoted them by putting their player model ingame and their music and many other items that people can buy

Arctic Monkeys: Industry

1) How did the Arctic Monkeys first achieve success and build up their fanbase?
They posted their song on the internet which then got a  lot of attention
2) Why was P2P file sharing an unexpected aspect to Arctic Monkeys' early success?
Because they weren't aware of it them selves
3) How does the rise of Arctic Monkeys differ from how One Direction were formed and became famous?
One direction was formed by the x factor judge Simon and Arctic monkeys were formed by having attention form the internet
4) How has technological convergence changed the music industry?
It allows everyone to become something that could be later well known if it gets enough attention
5) Has the internet been a positive or negative development for traditional record companies? Why?
It has a mix of negative and positive as it allows many people to post things of them doing daily activities or singing or playing music, another thing would be there are many people and they might not notice it and there can be negative comments and feeling towards the people who make the content.

Arctic Monkeys: Audience

1) What is the main Arctic Monkeys audience - demographics and psychographics?
The audiences could be white middle classed and some what young adults or people, the psychographics could be about reformers and explorers and people who have recently made a big hit or has had a big success in their recent product. 
2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?
Its fast paced and up beat which would give an effect of excitement
3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?
The one where he is singing and there is a light behind him which kind of makes the video bright, this shows the highlight and all of the attention he is getting as the light is directly on him, another onw would be the close up on the guitar and the bass guitar which could show that they are actually playing and it's not just some pre recorded sham, another shot would be the audience on the side as they seem to be enjoying the song as their heads are moving to the beat.
4) What is nostalgia and why is it a key audience pleasure for the Arctic Monkeys music video?
Because it is an old song and there are many people who may have listen to it when they were younger and they might enjoy it as a nostalgic ting
5) How are fans positioned to respond to the video? What does the artist want fans to take from their video?
So that they can post it around the internet and when that gets posted all over they will be recognized and much faster than other ways of getting recognition

Grade 8/9 extension tasks

Read this excellent Guardian feature on the Arctic Monkeys on the 10th anniversary of I Bet You Look Good on the Dancefloor. What key statistics can you take from the article concerning developments in the industry and the Arctic Monkeys' role in these changes?
it talks about how they didn't focus on design but them buring copies and leaving them on the bus and how they uploaded it verywhere like myspace and other things, it shows the success of them being a big hit at the time,
Read this BBC News report from the time - documenting the records Arctic Monkeys broke.
They sold more than 360,000 copies, and how they got to outsell the 20 best music albums which shows the success and the quotes saying that the success was real and not arranged by anyone
Read this short blog on how the social media website Myspace helped the Arctic Monkeys make it big. What did the website allow the band to do?It allowed them to advertise their band by sharing their music through out the website, they sold their albums through out the website and many other shared with other people then they later came to them to buy it.

Finally, read this short Guardian feature asking if Arctic Monkeys changed the music industry. What does the article suggest? in a way they did change the music industry and as they advertised it to alot of people later they got to the alternate XFM radio station where they play "i bet you look good on the dance floor" 250 times since september where they sold out the top london revenue and the tickets which where sold for £100 each.

Music video: One Direction - History

1) How were One Direction formed and how is this reflected in the music video for History?
They were formed during the 7th series of X factor2) What is vertical integration? You may need to check your book for this (or remind yourself from this previous blogpost.)
When two companies join each other then they run the company3) What is horizontal integration? (See link above for help again!)
is when the company buys the the smaller company4) How has technological convergence changed the way audiences consume music videos?
By being on youtube and other internet websites that share music5) As a manufactured band, what influence do Simon Cowell and the record company Syco (part of Sony) have over the content and release strategy of One Direction music videos? You may want to read this text from an article in The Inquisitr about the relationship between 1D and Simon Cowell.
They show regret of some sort as Simon says "sorry for making you famous" At the time he had taken them into his team, people believed that he exploited them but them later he said that he wasn't a part of it anymore, more of a person not being invited to a party kind of thing

Audience

1) What is the main One Direction audience - demographics and psychographics?
To people who had some sort of personal identity and for people who wanted to feel some sort of nostalgia in a way that would be entertaining, this would mostly be for people who really like boy bands of some sort2) What audience pleasures are offered by the music video for History?

• Diversion through a feeling of nostalgia
• Personal relationships
• Personal identity with the band members 
• Surveillance 
• Intertextuality 

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to One Direction fans. Why did you choose those moments? 
The part where their faces are shown in black and white, this shows that the nostalgia for people who really like the band, Another part would be the four band member as it shows that the others left or they are not there4) What is nostalgia and why is it a key audience pleasure for the History music video?
They make the consumer feels good about the time where they really enjoyed them5) How are fans positioned to respond to the video? What do the producers want One Direction fans to take from the video?
the lyrics show that that that the audience and the band members both made the people they were today and how they handled the problems that were faced
Grade 8/9 extension tasks

Read this Independent columnist writing about why she loves One Direction. What audience pleasures can you pick out from this article?
nostalgia and personal relationships and personal identityRead this Huffington Post article about the video. What extra details are provided in the article regarding the construction of the video?
It shows how them being given a second chance really changed how their lives transformed form one to another and then upon posting the history video it shows how before everyone was happy and together.Read this short Teen Vogue feature on the video. What does it suggest regarding the ending of the video?
it shows how they went their sperate ways, but in a way the name of the band shows that they may just be releasing something new and it shows how they will release one last video of them coming back together