Gender representation in advertising: blog task

1) Find three adverts featuring women that are from the 1950s or 1960s. Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish.

2) Find three adverts featuring women that are from post-2000. Save the images to your Media folder as jpegs and then import them into your blog post.

3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples. 
They were shown as domesticated and shows that they were inferior compared to men. It shows that they were useless until they showed the aid "turns out you gals are useful after all", this shows that they were considered as the useless gender, another thing is shows is that they can drive,this is shown by  the car advertisement saying that they should drive automatics so that no accidents happen.


4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples.
They are still somewhat domesticated or shown as house wives but in the perfume advertisement, it shows then as seductive towards men. But in the fanta advertisement, they are shown as being famous stars, meaning they are more superior, in being famous


5) How do your findings suggest representations of gender have changed over the last 50 years? 
The old advertisements show them as less important and more domesticated as a house wife also, but in the newer versions they some sort of being domesticated but still they can still be shown as being more superior as they are more seductive but the other advertisement shows that they are more famous.


Extension: Find three adverts that subvert gender stereotypes and write a paragraph about how they do this.

These shown advertisements subvert the gender stereotypes as the first picture is a man with 3 children, this shows that he is the one looking after the children instead of the mother as the mother is usually shown  as looking after the children, it also shows that taking care of children isn't easy as men usually think that looking after children is easy, in the second advertisement it says "put them to the dad test", this is similar to first one, this shows that they want to test how the father takes care of the children, the 3rd advertisement shows a woman stepping on the mans head, this shows that they are more dominant and superior than the male.