She was as hollywood star in the 1950's and 1960's, she was also a fashion icon and died in 1993
2) Why did Galaxy select Audrey Hepburn for this advert?
They done this because the film that they were recording was in rome and the people filming wanted to pick her because they were in the perfect place like the scenery was really good to record in, and i shows some sort of nostalgia of the italian buildings and places.
3) What are the connotations of Audrey Hepburn and celebrity in this advert?
It shows her as being a wealthy person as she has gone to this very nice place which looks like it could be expensive to go to, also her clothes seem to be some sort of designer clothes which is usually very expensive.
It pleasures people who really like chocolate or in this case galaxy chocolate fans
5) What is intertextuality?
When one media text refers to or suggests another media text
6) What Audrey Hepburn film is suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?
It shows her to be some what of a wealthy person as she has bought a holiday to this very expensive place, and from her clothes she seems to be wearing "expensive clothes" like the design and the brand in them show the wealthiness
7) Which of Propp's character types are represented in the advert? (Note: you will not find them all).
I think that the lady would be the heroine/princess and the man in the car would be the hero as he saves her from the disaster.
8) How does the advert's narrative (story) follow Todorov's theory of equilibrium?
The lady is in the bus then it gets stuck because the crates fell over and then a man insists that she should come in his car and she will go, then she gets out of the bus then the goes in the mans car which is a solution to the bus being stopped
9) What representations of gender can you find in this advert?
it shows the woman being more superior than the men as the when the lady takes the hat the man doesn't do anything and puts it on the man then she lets the man take her to where ever.
10) Are stereotypes reinforced or subverted in the Galaxy advert? Give examples.
I think that they are subverted as the woman is a wealthy person but when she go's to the man's car she takes that hat from the bus driver and then puts it on the man's head but then she goes to the back seat to relax and eats a chocolate bar.
Grade 8/9 extension tasks
Read the Framestore case study and the Guardian feature again. How did they recreate an Audrey Hepburn film using location, casting and CGI?
they had to bring out as much of her characteristics as possible in order to make the advertisement more interesting, in order to do this they had to make her face the main attraction towards the advertisement, the use of CGI was used to shape her face, meaning that they have done some sort of editing in order to make her face look in that particular way.
Now read this Vintage Everyday feature behind the scenes of the Galaxy advert. What other background information do you learn here regarding the construction of the advert?
They had went to historic places and filmed it there or based it off of the place that they were trying to shows people.
Women in the 1950s are represented very differently in two of our advertising CSPs: OMO and Galaxy. What similarities and differences can you find by analysing the two products?
The similarities is that they all include women, the difference would be the representation of the OMO and the galaxy this is shown by how the women in the OMO adverisement are women are shown as being domesticated while the men are the more superior but in the galaxy advertisement the women are shown as being more superior as when the bus stop a man offers her a ride in his car then she gets out the bus then takes the hat off the bus driver and puts it on the man with the car and when she goes in the man isn't telling her where to sit she just goes to the back to relax while the man is driving.
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