Introduction to advertising: blog task

1) What key conventions of an advert can you find and what are the connotations of each one?

The advert contains the picture, the logo, the background, the slogan and the colour scheme, the connotations for the slogan would be that their drink is very ideal for when you eat your breakfast, as in the bottom right hand corner it shows the contents of the drink and the vitamins that benefit your health, the yellow background would be so that it stands out so it is easy to spot in a shop or in a shelf.

2) For each convention, write about how this appeals to a target audience. 

The picture shows a character which is a bunny which shows that this is made for kids and that it is a recommended thing that they should drink. The slogan shows that it is something that you should have while having your breakfast and the contents of the drink being shown in the bottom right corner shows that its contains healthy vitamins and minerals which help you body to function properly. The background could show that it is a product which can easily be spotted in shops when people are shopping for it this also goes for the colour scheme.

3) What is the USP (unique selling point) of the product and how do you know?

It is a hot chocolate powder in which had extra vitamins and minerals which is very good for the human body, especially for children that's why it has cartoon of a bunny which show that it is aimed at children, also another thing would be that the colour of the packaging is so that it is easy to spot in stores, it may be a hot chocolate powder but it is very nutritious for children so it is both tasty and healthy for them.

If you have completed an in-depth analysis of an advert of your choice, do some additional research into creative or powerful print advertising. 

Task: Find a an example of a print advert for EACH of the following:

1) A clear brand identity
2) A shocking or controversial idea
3) An emotional connection to audience

4) An innovative or ‘different’, subversive concept (e.g the porcupine advertising VW car)


5) A foreign advert that you can understand despite the language barrier

Finally, write what the USP is for each advert.

For the first advertisment of disney, it's just the words disney so this shows that just the words or the title of the company has an easy to recognise feel towards it.
The second one is the facebook one and it shows a pill that has the facebook logo meaning that it may be some sort of drug and it is saying that facebook is an addicting website like a drug.
The third ad shows a man who is in poverty holding a glass of beer and it shows the price of the beer and the water, it shows that the water is much cheaper so its is say that if you donate that much money then you can save lives by spending a little amount of money.
The third ad is a man sitting on a bench made out of kit kat, this is from kit kats' slogan "have a break, have a kit kat" so this shows that the man is having a break on the kit kat.
The fifth ad shows the burger king logo in what seems to be a foreign language and then it says that they cant show their sign, this means that you can understand the brand despite the full version of it not being present.