Film Industry: I, Daniel Blake

1) What is independent cinema and how is it different to Hollywood blockbusters?

An independent cinema is when a certain movie is made by the director and has no collaboration with any other companies they also have a small budget and which restricts them from using too many CGI effects and not many editing effects, as a Hollywood blockbuster, for example Marvel has been acquired by Disney they are already popular and they are successful they also have a large budget and lots of CGI effects and many other editing techniques 

2) What is I, Daniel Blake about?
It is about a man who has just recovered forma major heart attack and then he wants to apply for a job but his doctor recommends that he shouldn't work otherwise it will get worse, he then comes across a woman with two kids and she has no where else to stay in which if she needs to get to a place where there is a good shelter she must go to a place which is far away and to a place where she cannot travel to3) Who directed I, Daniel Blake and why is this important?
Ken Loach directed I Daniel Blake, this is important as he was know for previous times, his movies were put in newspapers saying that he was confusing facts with opinions but later on the people started to acknowledge him and started watching his movies, one time he had projected the movie on the house or parliaments in which it is an example of guerrilla marketing .

4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign.

They used posters,trailers and even projected the movie on the house of parliaments.

5) What unusual or creative marketing methods were used to get audiences talking about the film?
They used an example of guerrilla marketing in which they projected the movie on the house of parliaments and projected a slogan or a quote on a wall


6) What was the estimated production budget for I, Daniel Blake and how much did it make at the box office?

It made $15.8 million USD in the box office

7) How can independent films like I, Daniel Blake compete with Hollywood blockbusters like Doctor Strange?
They have a potential of being a blockbuster movie and some are and just start as an indie then turnout into a blockbuster but for the producer of i daniel blake chose not to become a blockbuster, he had the potential of being a blockbuster but decided not to be a blockbuster so that he could direct the movie from his vision and how the government is portrayed 


8) In your opinion, was I, Daniel Blake a success?

I think it was as the producer chose not to be a blockbuster so that meant that he had a potential of being able to produce a blockbuster movie so that means that it could be a success even though Doctor strange was a bit of a flaw in the marvel series it still was a success.


Grade 8/9 extension tasks

Read this marketing case study on I, Daniel Blake. What does 'making a film launch a political movement' mean?
it like when a political party or something makes a change a film producer also launches the movie and they protest and they do anything to get their point around or try to show what they are trying to say or what they want or want the political group to do for them so that they can have a better life or something that simplifies their lives.


Read this Hollywood Reporter interview with executive Alex Hamilton on film marketing - including the I, Daniel Blake grassroots marketing campaign. Why was it successful?

even though it was an indie movie it was still a success because they wanted the film to be part of a blockbuster but the producer refused to become a blockbuster movie producer, if a movie was so good that a company that wants a movie to become a block buster movie must mean that it is properly made in order to become a blockbuster