Denotation and Connotation 2 (custom advertisement)

Denotation
In the image of the advert I can see the company's logo and some people wearing furniture as clothes and a white horse which is being ridden by a person wearing a chandelier and a blanket or some other type of cloth in a forest.I can also see a pink rectangle that reads "shop now" this could be a button on a website which you can click and it will redirect you to the website or the advert is just trying to tell the audience or consumer to go shop at their store or use their website.

Connotation
The people wearing the furniture could show that their furniture quality is so good it is durable and that it is very fashionable to the point where you can wear the furniture as actual cosmetics or everyday use. There are different varieties of colour so that the shop can have unisex colours for both genders so that they can buy a piece of furniture that suits them or that they prefer or like.
The word "SHOP NOW" show that the consumer should look at their catalogue of items and see if they like anything they like or prefer, shop now could also be a button for the consumer or user to click on which will redirect the consumer to the website home page and will show what the website has to offer and all the information.

Analysis
The colour palette being used is a mix of vibrant and dark colours the "clothing" (furniture) have a colour palette of bright vibrant colours and can be eye-catching for the costumer or consumer. The company (Argos) have done this to show the different varieties of colours available in their store.
The dark colours are used on the forest part of the advertisement. The different varieties of colour show that their products can lots of different colours so it is suitable for both genders. This specific advertisement would be targeted to people who want to buy new furniture or because it is a shopping website you can get lots of things like electronics, furniture, clothing etc. as it can also be targeted to all kinds of people who can find what they are looking for in the website.