Denotation and connotation

Blog task: advert analysis

1) Write an analysis of the Water Aid advert above using denotation, connotation and analysis. What does the advert communicate to the audience?

Denotation

In this advert for water aid I can see a boy that is looking directly at the audience which could imply that he is in need of help and that he needs access to hygienic facilities ,and a text saying "Dig toilets Not graves" and the Water Aid logo on the top left corner of the advert which show the organisation in charge of this advert and project.The boy in the advert looks sad which means he is not happy with something, which in this case means that he is ill or has people dying around him or that he has no hygiene facilities. In the back round is shows a place which can probably be found in a developing country and that most developing countries can't really afford much hygienic products or facilities which then results in people falling ill then in some serious cases ill people dying.

Connotation

The typography is used to show how clean the place would be if they had more toilets and toilets are usually white and so that the graves are caused by not having clean good hygiene facilities and how the people die from the lack of hygiene that is provided. From the phrase "Dig toilets Not Graves" this implies that they want people to make more toilets so that the people who don't have them and can get them so they can have good hygiene and they don't die from from all the germs and bacteria that is spread everywhere to all the other people.

Analysis

The colour pallet used is a range of dull colours, the big text used is used contains the colour white, usually white is showed as pure and clean so that when the company build more toilets, the people have a more clean environment instead of germs and bacteria being everywhere and infecting everyone around them, the boy's clothes seem a bit dusty and ragged which means that he hasn't had his clothes washed or that he has very old clothes which have been used for many years and to the point where they become very ragged and old.