Background, industries and the impact of the internet
1) How have our music listening habits changed since 1960?
before in order to listen to music we had to tune into the radio and wait for the song that we would like to hear but now we can use the internet or apps which will let us stream and listen to music
2) When did Apple Beats 1 Radio launch and what is it?
it was launched in 2015 and it is a radio station which is dedicated to music not like a radio like radio 1 where they will discuss matters or the traffic they would just broadcast music to the people listening into the radio.
1) How have our music listening habits changed since 1960?
before in order to listen to music we had to tune into the radio and wait for the song that we would like to hear but now we can use the internet or apps which will let us stream and listen to music
2) When did Apple Beats 1 Radio launch and what is it?
it was launched in 2015 and it is a radio station which is dedicated to music not like a radio like radio 1 where they will discuss matters or the traffic they would just broadcast music to the people listening into the radio.
3) What is the difference between Beats 1 Radio, iTunes and Apple Music?
beats 1 shows the emerging of the future developments in media, itunes is an app which lets you listen to music by buying it off the itunes store or you can download it and then listen from there, apple music is a video and music streaming service.
4) Why was Apple so keen to enter the online music world and compete with Spotify, Deezer and Amazon Music (and others)?
because they have special people like dj and singer, etc. of their songs on there and then they sold it as they sold songs that were popular and many others in order to gain money and revenue
5) Why did Apple choose the three selected DJs for launch?
they chose 3 very well known djs then used them for apple beats which then makes it so that if they are very well known and famous then that means that lots of people will hear about them then they will go to apple beats then apple will gain more money out of it.
6) How does the use of DJs differ from Spotify, Amazon Music and other streaming services?
the dj's are real people who have gone live, so this means that they can do a lot more than just broadcast music, they can probably remix it or edit it so that they match the audience's pleasures
7) How does the content of the Julia Adenuga show differ from Radio 1?
Because she previously worked for the FM radio station
8) Why does Beats 1 radio give Apple the power to make or break new artists? Is this a good thing or a bad thing for the music industry? this is a power which has a big responsibility so the person who chooses who stays and who goes has know properly what they are doing and why they are doing it.
9) Read the BBC feature on the launch of Apple Beats 1 Radio. Did the industry experts think it would be a success? Why? kind of because they were confused on why they even made a radio station in the first place when they already have the phones and computer that they sell
10) Give arguments for and against the idea that Beats 1 will be a threat to traditional media industries (e.g. radio stations, record shops, online music retailers etc.)
beats 1 shows the emerging of the future developments in media, itunes is an app which lets you listen to music by buying it off the itunes store or you can download it and then listen from there, apple music is a video and music streaming service.
4) Why was Apple so keen to enter the online music world and compete with Spotify, Deezer and Amazon Music (and others)?
because they have special people like dj and singer, etc. of their songs on there and then they sold it as they sold songs that were popular and many others in order to gain money and revenue
5) Why did Apple choose the three selected DJs for launch?
they chose 3 very well known djs then used them for apple beats which then makes it so that if they are very well known and famous then that means that lots of people will hear about them then they will go to apple beats then apple will gain more money out of it.
6) How does the use of DJs differ from Spotify, Amazon Music and other streaming services?
the dj's are real people who have gone live, so this means that they can do a lot more than just broadcast music, they can probably remix it or edit it so that they match the audience's pleasures
7) How does the content of the Julia Adenuga show differ from Radio 1?
Because she previously worked for the FM radio station
8) Why does Beats 1 radio give Apple the power to make or break new artists? Is this a good thing or a bad thing for the music industry? this is a power which has a big responsibility so the person who chooses who stays and who goes has know properly what they are doing and why they are doing it.
9) Read the BBC feature on the launch of Apple Beats 1 Radio. Did the industry experts think it would be a success? Why? kind of because they were confused on why they even made a radio station in the first place when they already have the phones and computer that they sell
10) Give arguments for and against the idea that Beats 1 will be a threat to traditional media industries (e.g. radio stations, record shops, online music retailers etc.)
reasons for: becasue they wold eventually take over the music industry by having all of the music, this will then make it so that no one can profit from what they have made so if it becomes very big then it might eventually ruin the music industry,
reasons against: this is because they are just a radio station which broadcasts music requested by people and made by artist and have djs as the radio people, they wouldn't be able to out sell the other companies.
Audience
1) Who is the target audience for Beats1 and Julia Adenuga in particular? Refer to demographics and psychographics. it seems lie it would be for a younger generation as they broadcast pop music on the radio station which is a popular thing with the younger generation of people.
2) Why do people listen to Beats1? Which aspects of Blumler and Katz’s Uses and Gratifications theory relate to Beats 1 and its audience?
becasue of fan loyalty as there is a bunch of artista and djs that they hired to be on the radio station
3) Can the audience actively interact with the Apple Beats 1 Radio or are they passive when listening? How? Give examples.
they are somewhat active as they can request music that they would like to hear on the radio
4) Is Apple Beats 1 aimed at a mass or niche audience? How does this differ to BBC Radio 1?
at a mass audience, this will differ to BBC radio as they broadcast different types of music, and apple beats is more interavtive by the audience requesting which song that they want to hear, onradio 1 there isn't much to do other than wait and listen.
5) Do you think Apple Beats 1 radio will be popular with young audiences or are streaming services the future of audio-based media?
yes as apple is already a conglomorate company so they are known worldwide so this will give them the chance to share the word about apple beats
Grade 8/9 extension tasks
Read this Computer World feature on Apple Beats 1 Radio. Why does it describe it as 'genius'?
becasue they are an active radio station that allows the audience to request songs and songs that contain profanity they are censored out
Read this BBC interview with Julie Adenuga regarding her new role at Apple Beats 1 Radio. Why is she so influential in terms of breaking new artists?
Read this Fader interview with Julie Adenuga. Why is she the 'most trusted voice on UK music' and why did this appeal to Apple to hire her for Beats 1 Radio?
so that when she was on the radio she was a well known voice then later people would go prone to listening to her voice on apple beats
Finally, try this exam question on Radio: How far do you agree that Beats 1 and similar online providers are a threat to conventional radio stations?
I think that apple beats is kind of like the online music broadcasting systems which then allow the people to request music, any other music that contains profanity apple will censor that in order to keep it "family friendly" this is a good move and as other radio stations don't do this then this makes them a unique company.
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