The ideology that the producers want to show is what teenagers in London is like and how they are very dangerous and violent with everyone around them and the environment in which they live in. It shows that poorly educated student turn into this kind of violent aggressive people who always start fights or always try to do something dangerous or anything that is bad for them or the environment around them.
2) What is the oppositional reading of a media text?
The consumers may think that these teenagers or people are just misunderstood and that no one can change them after what has happened to them, they think that they are just vulnerable to the environment around them just changes them overtime and they become bad people and that people that raised them is their fault.
3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film?
Harry responds to the teenage characters as a bunch of people into one gang who start gang wars kill steal and do illegal activities. Later on he starts to hate them even more as they have killed his friend brother or somewhat of a relative of friend which is strongly close to him as he starts to cry later on. He seeks vengeance of him and he goes to kill them and find out who killed him.
4) Why might young people reject this reading and construct an oppositional reading of the trailer?
Young people may reject this idea because it is aimed at them as being the antagonist and they may disapprove of it as it may offend them in a way and they see themselves in a different way as a person who want to get along with their life and thinks they don't cause any trouble but really they are causing a lot of trouble, they may think of it as joking around but they are not aware of the damage they are causing.
5) Write a 150+ word analysis of the McDonald's advert using preferred, negotiated and oppositional readings.
Preferred reading
The message that the producers is trying to convey is that tier new burger is so big and contains many different ingredients that can be found from many different meals says that the burger is so good that its a sandwich is actually a disguised meal. It also shows the things the burger contains like the sauces and cheese that are in the burger and that bread type that has the sesame seeds buns. Since the burger contains lots of things and how its a meal disguised as a sandwich it says to bring their biggest appetite as this is for the people who want a bigger meal.
Negotiated reading
The Negotiated point would be that this would be a sandwich which could actually cure people's giant appetite but some may think that its just a sandwich in which people will enjoy with it's indulgence mouth-watering flavor which is sold at a decent price which almost everyone can afford. Another thing would be that the people may think that its disgusting as other people may dislike it but it also contains many calories but the thing is that this can be purchased as a treat and something which someone would really crave.
Oppositional reading
The oppositional point would be that that this is just a plain sandwich that is just made up of different ingredients which that the company is trying to just sell and this whole advertising thing is just so people can just buy their things and all this was a plot for a quick cash-grab as the company might be greedy and want stacks of money. Another thing would be that this burger is disgusting and is unhealthy as for all of the grease that can be produced by the burger and the how all the calories the burger contains
6) Now find your own advertisement and write a 150+ word analysis using preferred, negotiated and oppositional readings.
Preferred reading
The message that the producers are trying to convey are that this juice is made out of 100% naturally sourced ingredients from real fruits and that they have been made without any artificial products. Judging from the picture the producers want us to make an impression that this drink is made up of fresh fruit and water which has all been mixed together to make this drink, they even talk about the drink being "school compliant drinks throughout the UK ".
Negotiated reading
The negotiated point would be that this drink may or may not be made from 100% naturally sourced ingredients but the point would be that this drink may appeal to many different consumers and the taste of the drink would show if they like it or not, another thing would be that this juice may not be just for kids and can be enjoyed by many other. Others may think that its just for kids and that the drink may contains artificial ingredients and many other contents that the drink may contain.
Oppositional reading
The oppositional point for this would be that this drink is for all ages as the ad looks like it made only for kids, another thing they may think is that this is actually made of different artificial contents and the producer say that the product is made of 100% naturally sourced ingredients when they actually might not which make the drink more unhealthy as its some chemicals which is bad for the human body that this whole thing is just a scam which everyone will fall for as they think the consumers are completely oblivious to what the product actually is.
Extension:
Preferred reading:
The producer want to show the audience the audience what teenager or young adults act like in the street, they try to send a message of them being violent and carrying contraband and doing many illegal acts in which could send them to many years of jail,they show this via the clip which gets presented by the presenter of how kids can be violent. However the presenter is trying to show that all of these kids have been influenced by their parents by them not caring about them and them doing bad habits and that they are just misunderstood by the people.
Negotiated Reading:
The negotiated point for this would be that yes kids can be violent and use foul language do bad tings etc. but the thing is that they are just "joking around" with some things apart from the illegal things and carrying contraband but they have either not been parented well or well-disciplined by their parents so then which causes them to act like this towards others as they think that as its not causing them harm then they think that they are not affecting the people being affected by them.
Oppositional Reading:
The oppositional reading for this would be that the presenter is actually one of these kids that act like this and is trying to defend them so that they can trick the audience by saying that they have been misunderstood and that their parents have not treated them well as a result they end up like this all violent and vulgar people but really they aren't as they might still cause trouble even if they get away with their point of "joking around"
No comments:
Post a Comment