‘Different newspapers address their audiences differently.’
How far is this true of The Times and the Daily Mirror (Close Study Products)?
[20 marks]
This can be clearly shown by the way that they address and represent them,
in the Daily mirror they have larger images and more images than words than The Times, also the typography used in the daily mirror used is sans serif which is more modern and more friendly to the audience, while The times uses serif which is a more authoritative and more formal font, along with the font The times has a lot of information in it by having a large paragraph of information while the daily mirror has more splash heads and pictures and a little less information in their paragraph, and lastly the Daily Mirror has a ‘red top’ which is more colourful., The Times is more conservative in colour and design.
The daily mirror has more of "soft news" which contains celebrities and gossip of people and other things like the royal family being mentioned a whole lot, whereas The Times has more of a "hard news", things like terror attacks and a lot less gossip another thing is that the tone and way they speak and address their audience is a more formal tone for The Times by calling people by their real names and not giving nicknames to them, and a more colloquial term for the daily mirror by giving the royal family members nicknames to call them by.The Times main story
The times represents private schools (“Fee-paying schools”) very positively as they talk about saving the taxpayer's money, this is shown to the Times readers who may have attended private schools themselves or have their own children go to private school, this reinforces the fact that the Times audience is likely to be wealthy, highly educated and middle to upper-middle class, whereas the mirror focuses on 93% of children going to normal schools and 7% are going to private schools and about the MMR jabs,and the daily mirror's slogan of "fighting for you" which shows that they are targeting mainstream media and working class audience.
So in in conclusion, yes different newspapers address their audience differently
No comments:
Post a Comment