Media assessment - Learner response

 Create a new blogpost on your Media blog called 'Media assessment learner response':

1) Type up your feedback in full - WWW & EBI. You do not have to write your mark and grade if you don't want to.
WWW:Mostly secure knowledge  of narrative theories

EBI: Need to work on your textual analysis of unseen media products, remember denotation and connotation (CLAMPS), also revise; social cultural and historical contexts of CSP's, remember that 1 paragraph is equal to 4 marks so 12 mark question will need 3 paragraphs

2) Look at Question 3 in the assessment - the media analysis of the Under Armour advert.

Use CLAMPS to revise mise-en-scene and write about each element of CLAMPS for the Under Armour advert.

C - Costume: The player is wearing red and black rugby kit which has connotations of anger strength and darkness

L - Lighting: The stadium floodlights shows how it it focused on the rugby player and only him so it may show how this will get some attention to the people who wear this product.l

A - Actor placement and movement: The rugby player is struggling to move the tyre, so his face shows that he is struggling as he is closing his eyes and grinding his teeth.

M - Make up: The player's face is shining under the lights which makes it look like he is sweating a lot which shows the hard work he has done to lift the tyre up

P - Props: The tyre is significant because it is big which isn't always normal so it shows that the tyre is some sort of obstacle that the rugby player has finally got around 

S - Setting: the stadium setting suggests to the audience that the product that he is wearing will be seen for sure during the matches being played in the stadium.

3) Look at Question 4. What is Todorov's theory of equilibrium? How does it link to the Audrey Hepburn Galaxy advert?  The equilibrium is that everything is fine and normal, no disruption to anyone. The disequilibrium theory is that something has appeared and disrupted something or causing a problem to the people. The new equilibrium is that there is something or a problem has been solved and or there is no problem anymore.

4) What social class is Reveal aimed at? (Extension - what do the cover lines on Reveal suggest about what working class people are interested in?) it is aimed at working class as it is cheap due to the price tag shown in the corner the 99p tag which shows how cheap the product really is. The cover lines show some sort of gossip title or something that will hook the audience from towards the magazine so the producers of the magazine are showing or saying that working class people are into gossip.

5) Pick three cover lines from Tatler that reflect upper class British culture and society. Explain what they suggest about the lifestyle and beliefs of upper class British people.

1.The one month gap year.(you wont sleep much but it will be fun)

2.James Corden's La life (with his Aristo (yes, really) buddies

3.Oops all my clothes fell off (which is fine because all you need are the new accessories]

Number 1 shows that it is showing that they want student to do a gap year and do what the magazine says to do

Number 2 shows a name of a British celeb James Corden, so this is a link to the British life style and how he has Aristo friends.

Number 3 This shows that the magazines want them to buy their products and that it is directed to the reader.